JIAYU WEN

Visual Identity

Brand Guildelines

Design & Production

Project Management

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As an Creative Designer in Gaston Luga,I was working closely with photographers and the team in other countries, providing them with clear direction and feedback. I ensure that all creative work is consistent with the brand guidelines and meets the highest standards of quality and creativity.
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I was also responsible for creating and maintaining the visual identity of the brand across various media channels. I was working closely with the marketing and product teams to develop and execute creative advertisement images that showcase the unique features and benefits of our paroducts.
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I led the redesign of the company’s website, from the graphical, UI, UX aspects to the execution and frontend implementation. I collaborated with the customer team, marketing team, and product team to gather the best practices and usage for our customers to achieve the best shopping experience. I also oversaw the design and production of all digital materials, such as catalogs, brochures, website, social media, and email newsletters.
Check Website
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